is a key figure in Gran Canaria’s tourism strategy—driving quality standards, supporting municipal coordination, and helping reposition the island toward diverse, year-round tourist offerings.
Here are Mrs. María Inés Jiménez Martín’s main proposals for a new kind of tourism, based on her work as Tourism Councillor of Gran Canaria:
- Reducing Tourism Seasonality:
She promotes diversifying Gran Canaria’s tourism offer by encouraging year-round sporting events like the World Windsurfing Championship, the Transgrancanaria ultra-trail race, and the Gran Canaria Walking Festival.
This helps attract visitors throughout the year instead of just peak seasons. - Modernizing Tourism Infrastructure:
Under her leadership, licenses have been granted to upgrade hotel offerings in key areas like San Bartolomé de Tirajana and Mogán. This includes transforming apartment complexes into hotels and improving public infrastructure to provide a better, more accessible visitor experience. - Promoting Active and Healthy Tourism:
She markets Gran Canaria as an “open gym 365 days a year,” highlighting its potential for activities like golf, cycling, surfing, and hiking. This strategy aims to attract tourists interested in wellness and physical activity.
Although there is no detailed public information specifically about her participation in FITUR 4ALL (a tourism event focused on accessibility and inclusion), her initiatives clearly align with promoting more inclusive, sustainable, and accessible tourism.